Modern Solitudes by Rodolfo Vanmarcke

I came across Rodolfo Vanmarcke work from Steven Beckly's twitter page where he announced that his portfolio was in Issue 5 on Unless You Will website. If you remember I just did a post on Steven Beckly last week on his photography. So I proceed to check out Issue 5 and I came across Rodolfo's Modern Solitude collection. His collection is strange and fascinating to say the least. I enjoy his use of models with animal heads. I think those kinds of pictures are always interesting and leave your mind wondering what if you had an animal head. "Modern Solitudes" reflects the artist vision towards the contemporary society, by stating that "The contemporary human being has buried himself in a devastating solitude due to the triumph of industrialization. We have systematically celebrated the mass manufacture of products that are elaborated under the slogan “Our greatest product is the human capital”. Ironically, that same resource is already a prefabricated product, properly packed with the in vogue clothing, the technology of the moment and under the media diet of the day. We have transformed ourselves into isolated self-idols within a temple devoid of believers; crammed full of needs that are in fact invented by a society of identical people.

We are convinced of being completely free. Universally, there hasn’t been a time with greater liberty than the actual one: a tremendous range to be chosen is presented as a fold-out menu; nevertheless there has not been a better moment than today to celebrate our sameness. But is not an equality based on ethical values, but an equality based on the depersonalization and the absolute self-exile.

"Modern Solitudes" begins and ends with this condition."