Else

The time has come for this video to be shared. It was directed and created by Chris Wang. It's actually a viral campaign, and half website content made for Else Mobile Phones. The time has come acts as an intro for a new mobile device. It seems that this company is looking to utilize many new features that are not being used due to real world: complexity, usability, and the endless menus preventing them from being used. So they created a new phone called ELSE to address these issues, with an entirely different approach. You can go to the site and see a small demo of the phone and also get the specs for it.

I also have to give props to the creator of this video because the cinematography on the videos is amazing with its darker vintage look and it's technological data being portrayed all over the place. Plus it's kind of moving and you're hoping its for a new movie but nope it's a commercial.