FP7 The Evolution Will Not be Televised

FP7 is an ad agency that was looking for some promotional posters for an event as well as to hand out to the clients. The idea behind these posters was to base the posters on key insights about the agency world, that would make someone think. In the terms of design though, Ryan Atkinson and Steve De Lange went with the classic but edgy look using typography and the grid system to generate these minimal promotional posters. The agency wanted to have posters that the clients or future employee would want to keep. If I worked for this company I would definitely want a couple of these posters.  If you want to check out more posters in this series you can find them on Behance







Source: Behance