EcoVinyl: A Turntable & Headphone Duo

Matthew Lim, a recent grad student has created the EcoVinyl ($350), a turntable-headphone duo made from sustainable materials. This was created to help Sennheiser a German audio company boast their branding and draw in a younger crowd with this product. The company has already introduced sustainable packaging so how about taking it to the next step with sustainable products.

Lim created this duo by choosing high-density fiberboard, which is often used in audio-system closure boxes. He used cork for the turntable and the earphone headband; and aluminum, which he CNC'd to produce a durable body.  This ready-to-go set has a small carbon footprint with 45% fiberboard, which is recyclable and biodegradable. The metal body that it comes in can easily be removed with an Allen wrench and recycled. This product however is still a concept and Sennheiser has yet to commit to Lim's project. Either way, do you think this would help the company change it's branding to a younger crowd? Seeing how the company has been around for 60 years and only about 10% of headphone consumers knows who this company is. Leave a comment, would like to see what you think.