Bike Frame Storage Expressed Your Way

I'm hoping it comes in more colors than pink but I got to give it to Yeongkeun Jeong who designed the Reel.  It basically transforms the main triangle of the bike frame into a spot for your belongings. The silicone stickers are attached onto the frame and the elastic band is wound up between them. Unlike common bicycle accessories, the flexibility of the band allows the user to express their style by customizing the shape of Reel.



Source: DesignRulz