Branding with Bug Instruments

Denmark-based design agency Scandinavian DesignLab took on the task of creating a branding scheme for Copenhagen-based fashion store PARISTEXAS with a most unusual series of designs that merge bugs with musical instruments.

"The assignment involved creating an identity that breaks with the traditional thinking behind identities and by extension supports a sense of unique, international exclusivity and underground style."

These are seriously a way of creating an identity that breaks the traditional thinking.  Identity and uniqueness comes to my mind when I see the current branding and font selections.  You can read more about it on their website.


Source: Likecool