Fire Fighter Vodka Branding

Timur Salikhov is the branding idealist behind theFire Fighter Vodka branding. I think it's a great concept to make the bottle seem like a new style fire extinguisher, which in my mind they kind of need to make a new style fire extinguisher. The current one is out dated to match that of a modern design.

What I like about this design is the attached shot glass and the stand out choice using a red colored bottle with a polished off top.  What do you think of the design choice?