Irina Blok: Redesign of the Condom Package

Irina Blok took on a challenge of redesigning condom packaging to get out the message of protecting your junk.  Here was the challenge:

"We are looking for a Next Generation Condom that significantly preserves or enhances pleasure, in order to improve uptake and regular use. Additional concepts that might increase uptake include attributes that increase ease-of-use for male and female condoms, for example better packaging or designs that are easier to properly apply."

She wanted to answer the challenge of reinventing condoms from a graphic design perspective. Perhaps the biggest problem with condoms is the boring packaging, and not the actual product. Creating compelling artwork could encourage people around the world to actually use these." This is how Irina Blok announced to take Bill Gates up on his challenge to design the 'next generation condoms' by redesigning packaging. What do you think?