2017's Color of the Year Award Goes To:
Every year Pantone reveals the color of the year and this year it is: Greenery 15-0343. The color they pick sets the tone for the year ahead, predicting trends in fashion, interiors, advertising, and pretty much everything else involving amazing colors.
Greenery is intended to symbolize a ‘new beginning’, representing what Pantone sees ‘taking place in our global culture’.
It’s a ‘fresh and zesty yellow-green shade’ with connections to nature and fresh starts. Which feels appropriate given how much we want to hit refresh on all the gloom and doom of the year of 2016.
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